The user experience (UX) can be a great strategic differential for a digital product, creating a relationship of greater satisfaction between the customer and the company and improving the product's performance in the market.

By following good UX practices, it is possible to improve (a lot) the customer's experience with the company, leading to several benefits. Check out what UX is and what these practices are to follow!

What is UX

The term user experience (or UX) refers to any and all experience that a user has with a product or service. Within UX there are several areas that work to optimize this experience, such as design, writing, usability and strategy.

This targeting allows the user experience to be built based on the audience profile, improving customers' experience with the company, increasing the number of conversions and attracting new users.

What is its importance for a digital product?

UX is important because it helps customers feel good and satisfied with that product. The consequence of this is that customers spend more time using this digital product, are more receptive to upgrades and new purchases, and promote the brand.

Even with all these benefits, many companies still do not invest in UX practices in their products – either due to lack of knowledge or some difficulty. But it is possible, with some good practices, to start improving your product experience and start seeing results.

UX best practices

1. Beautiful and functional design

Having an organized, beautiful and clean layout makes the user experience in a digital product even more pleasant. Not only because it will have an aesthetically beautiful interface, but because the design features really correspond to what the customer is looking for and needs.

2. Accessibility

When it comes to UX, it is extremely important that the experience offered to the customer is planned according to the needs and consumption habits of that specific audience. You need to pay attention to details such as the size of texts and buttons, colors that make them easier to see, information hierarchy, and much more.

3. Intuitive interface

Just as aesthetics and accessibility are important to the UX of digital products, so is intuitive navigation. The product must have an interface that allows the user to navigate in an intuitive and easy way, making the experience even more pleasant.

4. Usability

This is an essential point for UX design, as it is according to the usability of the product that its experience is measured. For this, tests are carried out throughout the product's development and even after its launch.

5. Performance monitoring

Finally, a good UX practice is to track and monitor metrics to assess how the product is performing, whether by analyzing a specific page, user flow, usage time and other ways to see if the product is being effective and functional to the client.

User experience is a great strategy for optimizing the performance of digital products. If you want to put these practices in your project, contact Vibryt and find out how!